Welcome to a world of Creatable, Colorful, Makeable Fun! For generations, Play-Doh Brand Modeling Compound has encouraged children to squeeze and shape with both their hands and their imaginations. The Play-Doh brand really is Imagination Taking Shape! Activity-packed playsets, such as the famous Fun Factory playset, let kids mold, shape and build the most colorful creations they can dream up. From Diggin’ Rigs projects to Sweet Shoppe confections, there’s always something new to create! Play-Doh compound comes in a rainbow of colors, and even some special sparkle shades. And now Play-Doh Plus compound makes it easier than ever to create designs and details. It’s easier to squeeze, and helps you make some of the most realistic looks ever! Play-Doh Brand Modeling Compound has been adding extra color to childhood for over 50 years! Play-Doh and the Play-Doh logo are trademarks identifying quality modeling compound products produced exclusively by Hasbro, Inc. Play-Doh is a trademark of Hasbro.